A Simple Guide to Getting an Influencer License in the UAE

The United Arab Emirates (UAE), particularly Dubai, is a hotspot for influencers due to its vibrant lifestyle, luxury brands, and modern infrastructure. If you want to monetize your influence, an essential requirement is obtaining an influencer license. This guide explains the step-by-step process for obtaining this license in the UAE.

What is an Influencer License?

An influencer license is a permit that allows individuals to promote and market brands on social media legally. The UAE government introduced this to regulate the growing digital marketing industry. Without the license, you risk facing penalties, fines, or being unable to collaborate with brands.

Why You Need an Influencer License

Here’s why an influencer license is critical:

• Legality: The UAE requires individuals who earn from social media or promote products and services to have a license.
• Reputation: Having an official license builds trust among brands and followers, proving your professionalism.
• Access to Opportunities: With a license, you can collaborate with a wide range of companies and agencies in a compliant manner.
• Avoiding Fines: Influencers without the required permit may be fined, with fines ranging from AED 5,000 to AED 10,000 or higher. (Source)

Who Needs an Influencer License?

Whether you’re a full-time content creator, vlogger, or someone who earns from brand deals, you need this license. Specifically, the following categories must apply:

• Bloggers
• Social media influencers (Instagram, TikTok, YouTube, etc.)
• Photographers or videographers selling content via social media
• Anyone promoting products, services, or businesses on social media for financial gain.

However, if you’re sharing personal content without earning money, you don’t need to worry about the license.

Types of Influencer Licenses in the UAE

• Individual License: This is for solo influencers who wish to manage their work independently. You can apply for a freelance visa in addition to this license if you are not a resident yet.
• Agency License: This type of license is for influencers who want to operate as part of an agency or set up an influencer marketing agency. This is ideal for those managing other influencers and overseeing larger campaigns.

Both types of licenses must be issued through the National Media Council (NMC), which regulates media activities across the UAE.

Steps to Obtain an Influencer License in the UAE

Now that we understand the types and importance of the license, let’s dive into the actual process of getting one:

1. Register with the National Media Council (NMC)

First, you need to register with the NMC, which is responsible for all media activities in the UAE. Here’s how:

• Create an Account: Visit the NMC website and create an account. Fill in your details carefully in the designated sections, including name, address, and contact information.
• Submit Required Documents: You’ll need to submit copies of your passport, visa (if applicable), Emirates ID (for residents), and possibly a portfolio or samples of your work.

2. Choose Your License Type

As mentioned earlier, select either the individual or agency license. Make sure to weigh the benefits of both options carefully. Individual licenses suit solo influencers, while agencies may benefit from managing multiple clients or influencers under one umbrella.

3. Pay the Required Fees

The fee structure depends on the type of license you’re applying for:

• Individual License Fee: Roughly AED 15,000 per year. This allows you to work as a solo influencer.
• Agency License Fee: Around AED 20,000 to AED 30,000, depending on the scope of your work. You can represent multiple influencers and handle larger operations.

Fees are non-refundable, so ensure you’ve selected the right type of license before proceeding.

4. Apply for a Trade License

In addition to the NMC influencer license, you’ll also need a trade license. The trade license acts as a legal framework for your business activities. You can apply for a trade license in the following ways:

• Freelance License: If you’re working alone, you can apply for a freelance license through one of the many free zones in Dubai or other emirates.
• LLC Formation: For influencers who wish to set up a business or agency, an LLC (Limited Liability Company) may be a better option.

Popular free zones that offer freelance licenses include:

• Dubai Media City
• Fujairah Creative City
• Sharjah Media City (Shams)

Trade licenses cost between AED 5,000 and AED 15,000 depending on the free zone and business activity.

5. Sign the E-Media License Agreement

Once your application has been submitted and the required documents are in order, the NMC will request you to sign an agreement outlining the terms and conditions of operating as an influencer in the UAE. Ensure you thoroughly understand the rules, as violations can lead to penalties or revocation of the license.

6. Receive Your License

After completing the above steps and paying the necessary fees, you’ll receive your influencer license. Keep in mind that the entire process may take anywhere from a few weeks to a couple of months, depending on the complexity of your case.

Key Requirements for Maintaining the Influencer License

To keep your license active, there are a few obligations you need to fulfill:

• Renewal: Your influencer license must be renewed annually. Failure to do so may result in penalties or the cancellation of the license.
• Comply with UAE Laws: Influencers must abide by UAE regulations concerning public decency, copyright laws, and cultural sensitivities.
• Transparent Advertising: Make sure that all paid collaborations or sponsorships are disclosed to your audience.

Benefits of Holding an Influencer License

Now that we’ve covered the process, let’s explore the advantages of holding an influencer license in the UAE:

• Legal Protections: You’ll be legally protected when working with brands and companies. This can give you peace of mind, especially when managing contracts and payments.
• Professional Credibility: Having a license demonstrates that you are serious about your career. Brands are more likely to work with licensed influencers, and followers may also see you as more trustworthy.
• Wider Opportunities: Licensed influencers often gain access to exclusive events, brand collaborations, and opportunities that unlicensed influencers can’t get.

Final Thoughts

Getting an influencer license in the UAE might seem like a complicated process, but it’s a necessary step for anyone looking to earn from their social media presence. By following this guide and ensuring you comply with all regulations, you’ll be able to work legally and open the door to many new opportunities. Consulting an experienced agency like the Trinity Group will come in handy while navigating the steps included in the process of obtaining an influencer license in the UAE. 

So, whether you choose to get an individual license or partner with an agency, taking this step is crucial for long-term success in the UAE’s competitive influencer market.